About me

I’m a product designer with a Master’s in Human-Computer Interaction Design and a background in Informatics & Computing. I care deeply about the why behind the way people think, feel, and interact with each other—and with the digital systems that increasingly shape our lives.

My path into design wasn’t linear. I first set out to become a therapist, driven by a deep curiosity about human behavior and a desire to help people navigate challenges. Eventually, I learned that I wanted to do this at a large scale, and that same instinct now fuels my design work today—I ask hard questions, sit with ambiguity, and strive to shape digital experiences that make people feel a little more human, not less.

Currently, I’m a Lead Consultant at a Fortune 100 financial company, where I lead cross-functional projects spanning design, development, and strategy. I own visual design, partner closely with engineers, and bring structure to complexity using systems thinking, research, and a healthy dose of persistence.

Outside of work, you’ll find me at your local biergarten, seeking live music, roaming the outdoors, or finding more ways to create (painting, writing, photography,…)

What others are saying

Skills

Design principles

Wireframing, Prototyping

Cross-functional collaboration

Research methodologies

Responsive web design

Usability testing

Agile workflow

Adobe Suite

HTML/CSS

Invision

Sketch

Figma

Axure

Awards

2024 Nationwide NATALIE Tech Award
Retirement Enrollment & Onboarding

2021 Nationwide NATALIE Tech Award
NWE Private Label Portal®

2016 People’s Choice Award 
Indiana University Robot Symposium

2016 Dean’s List
Indiana University

2013 Photo Finalist
Drexel National Photography Competition

Languages

English - Native

Farsi/Persian - Fluent

Spanish - Conversational

Education

M.S. Human-Computer Interaction Design | 2019
B.S. Informatics, Computing, & Engineering | 2017

Experience

UX Lead Consultant | Nationwide | March 2025 - Present
Promoted to lead strategic initiatives across Nationwide Financial’s digital channels. I collaborate with product, engineering, and strategy teams to align research and insights with business goals, influence the digital roadmap, and ensure experiences are scalable, accessible, and user-centered. I bring structure to ambiguity, guide design direction on complex initiatives, and help shape long-term vision across cross-functional efforts.

UX Visual Design Specialist | Nationwide | March 2020 - March 2025
Led visual design for participant and plan sponsor experiences in Retirement Solutions, improving usability and increasing enrollment success rate by 157%. Recognized by Dalbar for excellence in plan sponsor design and contributed to 20+ impactful projects across pre- and post-auth journeys. Designed the Private Label Portal for Nationwide Express, supporting $2M in projected first-year sales through high-fidelity prototypes, streamlined user flows, and close collaboration with dev teams to deliver customized, automated experiences.

UX Design Contractor | Abercrombie & Fitch | May 2019 - March 2020
Developed static, prototype, and motion design deliverables to integrate country-specific website features from multiple platforms into a cohesive experience. Collaborated with cross-functional teams to make branded design decisions on components, patterns, and user flows, ensuring consistency and usability across all markets.

Associate Instructor | Indiana University | August 2017 - May 2019
Course: Virtual Reality Animation, Light & Sound
Led engaging Unity software lectures and guided students through hands-on projects, helping them master animation, lighting, and sound design principles. Collaborated with faculty to develop course content and grading rubrics, ensuring clear learning objectives and consistent evaluation.

Course: Social Informatics
Partnered with faculty to create lesson plans and grading rubrics, and provided personalized support to students in mastering complex social informatics concepts. Facilitated discussions and clarified material to ensure comprehension and academic success.

Computing Research Assistant | Indiana University | January 2016 - August 2016
Conducted comprehensive research in health informatics to understand and address the unique health needs of older adults. Synthesized academic findings and provided critical analyses to inform technological solutions. Developed and tested Arduino-based prototypes to create practical, tech-driven support systems, advancing innovations in senior healthcare technology.

Other things I care about